What’s happening:
The $5.3 million Kerby Confer Media Center, due to open in the Fall semester of 2025, showcases Bloomsburg’s campus radio station, 91.1FM WHSK. Medek plans to revamp the station’s music catalog and imaging to encourage loyal listenership within the campus community.
Why it matters:
Medek will oversee the Media and Journalism department into a new era, as the presence of the radio station becomes unmissable on campus. A new radio broadcasting studio will be the centerpiece of the renovated McCormick lobby.
Background:
Medek describes radio’s advantages for college students on a budget.
“Anyone could open Apple Music or Spotify, but it costs money at the end of the day,” states Medek, “I was a college student once with not a lot of money. Radio is always free.”
Medek, who completed one year of undergrad at Temple University, started working in radio when he was fourteen years old when his father, Doc Medek, bought his own station. Currently, he and his father have “the only father-son morning show in the country” on Froggy101.
“Dr. Magolis was telling me a little about the job and he said, ‘We’re looking for somebody who will help these kids grow into better on-air jocks and personalities,’ and I thought that was the coolest thing in the world.”
“When I was at Temple, I felt like the people running [the program] weren’t doing it…,” Medek pauses to think, “I felt when I had the opportunity to learn and grow where I was, I wasn’t given the right opportunities.”
Medek describes this position as a way to give Bloomsburg campus students the guidance he feels missed out on. He promises to engage a “much more energetic fanbase” for CU Media & Journalism organizations, although no new strategies were given.
Medek secedes Lura Good’s eight-month stint as media director in the fall of 2023.