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The Voice

Apple’s “Shot on iPhone” is the Future of Marketing

Sabin Laskoski, Op/Ed Columnist

September 11, 2020

Technology companies have long sought methods to showcase their products’ technology. Many of these companies rely on brief, intense advertisements that do nothing more than highlight the product’s designs and features. Apple,...

Brands enhancing change

Morgan Yobst, BU AMA Club

March 5, 2020

In the article “Developing Brands in a Hyperconnected World,” the writers, Vanitha Swaminathan, Alina Sorescu, Jan-Benedict E.M. Steenkamp, Thomas Clayton Gibson O’Guinn and Bernd Schmitt, explain the current state of market...

A.I.and data analytics and why you should be excited

Justin Anderson, BU AMA Club

February 20, 2020

With the evolution of technology bringing an abundance of data into the hands of millions of companies around the world, failing to utilize this opportunity can seriously hinder a company’s ability to be successful.  The same thing can be said for the marketing f...

Hash-tagging your way to success

Morgan Yobst, BU AMA Club

November 7, 2019

Have you ever taken a silly video and published it on a social media platform? Then watch it transform from a few likes and shares to becoming posted on multiple accounts and reposted more than a million times? This is called...

‘Buffer’ your social media skills

Matthew Cotter & Autumn McGrath, BU AMA Club

October 10, 2019

Social media has become a large part of our generation and culture. According to WP Engine, the average hours spent per day on mobile devices have shown an increasing trend from generation to generation. The majority of college...

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